ROXI BASA

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YIE YIE

Commissioned


︎︎︎ For their new collection Love FantasYIE, I collaborated with YIE YIE to create a game-themed futuristic world. I wanted to represent a powerful, adventurous and mischievous muse, who with her YIE YIE accessories is not afraid to brave the craziest challenges and the most challenging adventures. The accessories are symbols of strength, and allow the spectator to think that everything is accessible thanks to them.

From the art direction, through the modeling of props, and CGI renderings, I wanted to imagine through this cyber-punk universe, a space where the protagonist evolves according to her adventures with the brand's accessories and where the viewer is invited to enter & dream.