For the launch of its new semi-permanent hair color collection, Jiudi asked Roxi Basa to create 4 worlds representing each of the key ingredients in its formula: hydrolyzed rice protein, sunflower oil, vitamin B5 (derived from avocado) and aloe vera. The aim was to create a unique, fantasy-inspired plant life form for each ingredient. Each of these worlds is inspired by the futuristic universe and crafted like a video game world building.