Client : Rigido
Year : 2024
Art Direction - Artwork : Roxi Basa
For Rigido's latest collection, Roxi Basa created three immersive video concepts inspired by the textures and essence of the Rigido world. Each visual explores the brand's signature fusion of organic forms, crystalline structures, and ethereal environments, bringing to life a narrative rooted in transformation and elegance.
Drawing inspiration from the magic of winter, frost, and dreamlike landscapes. These visuals aim to evoke a sense of wonder and transformation, capturing the stillness and beauty of winter while reflecting the innovative spirit of Rigido.
The designs explore the interplay between nature and imagination, creating a serene yet dynamic atmosphere that complements the collection’s essence.