For their new collection Love FantasYIE, Roxi Basa collaborated with YIE YIE to create a game-themed futuristic world. Her aim was to represent a powerful, adventurous, and mischievous muse, who with her YIE YIE accessories is not afraid to brave the craziest challenges and the most challenging adventures.
The accessories are symbols of strength and allow the spectator to think that everything is accessible thanks to them. From the art direction, through the modeling of props, and CGI renderings, her vision was to imagine through this cyber-punk universe, a space where the protagonist evolves according to her adventures with the brand's accessories and where the viewer is invited to enter & dream.
For this project, her work also included producing two logos and one filter.